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5 Digital Trends That Are Positioned in 2021

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During the last few years we have seen how marketing gurus and large consultancies make their predictions regarding the digital trends that will arrive in the following year, this in order to provide their audiences and the community in general with valuable tips that they can implement. in their digital marketing departments. 

The year 2020 was no exception, however, it was a completely atypical period that changed all the predictions that were put on the table and, on the contrary, forced leaders of areas, companies and society in general to have an abrupt acceleration. towards the digital, giving dynamism to all those projects within companies that often remained in the pipeline, but never materialized. 

2021 arrives full of hope for many, but with the main objective of consolidating all those digital processes that began in the previous year and that transformed society in general in an agile and rapid way, something that would not have been possible without going through a World crisis. 

At Lyown we tell you what for us are 5 of the digital trends that are here to stay in 2021 and that you should include in all your strategies.

1. Video Ads:

Every day the exposure time that users have on digital channels increases, which translates into opportunities for brands to clearly and directly communicate all those attributes that make them different in the market. Video as an innovative format on some platforms such as Twitter or the arrival of Studio Ads on Spotify, allows them to provide an advertising solution including ads in different horizontal and vertical video formats.  

2. The power of instant – LinkedIn Stories and Twitter Fleets 

Since the arrival of Snapchat in 2011, many digital platforms have ventured into this digital trend that seeks to get users to create and share content in real time, which generally expires after 24 hours. 

LinkedIn and Twitter have been the latest platforms to join this trend, while the first seeks to energize and improve relationships or connections within the users of this social network, the second seeks to give more prominence to people's creativity. 

Regardless of their objective, they all aim for users to always be constantly generating content, which is directly related to the following trend. 

3. Content created by clients:

The goal of all companies is for their customers to feel satisfied in all aspects. According to some firms such as Deloitte, it is projected that by 2021 buyers will have a much more active participation in the content that is generated for brands, with the aim of reviewing everything about their experience with the products and services they purchase. This type of content achieves greater relevance every day around digital conversations, making it easier for companies to reach a top of heart within their audiences more quickly. This trend is even supported by influence marketing and how users influence the purchasing decisions of their environments. 

4. Conversational marketing:

The need to listen to our audiences is increasingly latent, for this reason we say that marketing is two-way, companies cannot use their communication channels only to transmit a message, the objective is for them to respond to that message to generate relationships and of course sales. 

This is a trend that has been maturing over time and technology has been a decisive factor. It is now possible to generate omnichannel conversations through chatbots, social messaging, calls, among others, which allow customizing the content that is sent directly to stakeholders. 

5. Nostalgia Marketing:

Nothing better than remembering the good old days, especially in the midst of this crisis that the world is going through. When a brand communicates emotionally, it allows its audiences to connect and generate a direct link.

Connecting positive memories from the past helps us evade reality for a moment and this is evident when the keyword “nostalgia” in the midst of the pandemic went from 13 million to 24.4 million mentions on the web, with an increase greater than 88%, according to sources such as Hubspot. 

In times of uncertainty and desolation in the face of the economic slowdown that will be experienced in the coming years, including nostalgia marketing through tactics that evoke better times in the past will allow for the creation of stable and lasting relationships with buyer personas. 

Before closing this article, we want to tell you about a last trend that we consider has more power in digital communities every day and is related to the popular “memes”. These have become a new form of communication through the Internet involving different communities; However, it cannot be said that all of them are positive or well-intentioned. Like other communication channels or formats, memes can be manipulated in such a way that they affect the ideas or thoughts of a specific audience. 

According to some from Hubspot, in August 2019 mentions of memes were at 19.8 million, while in July 2020 they reached 24.9 million, with an increase of more than 26% and their use being predominant in young generations where 55% of people between 13 and 55 years old share memes frequently.

These are just some of the digital marketing trends that will be reaffirmed in 2021. Remember to include them in all your communication strategies and digital campaigns, they will be a success against your objectives. 

Remember that, if you need help implementing them, Lywon Agency is a specialized digital marketing agency, which has all the necessary tools to materialize your ideas and help you achieve all those kpi's of this 2021. Write to us!

AUTHOR
Camilo Bermúdez García
Strategy & Social Media Coordinator of Grupo Lyown

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